Monday, July 17, 2006

CBS' "egg-vertising"

In September, CBS plans to start using a new place to advertise its fall television lineup: your breakfast.

The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of come.

Click here for the complete article.

3 comments:

Miss Taken said...

While this may seem rediculous, it's just another way to break through the clutter. No matter how silly, though, we all know it would get our attention. Way to go CBS!

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