Monday, July 16, 2007

Not For Tourists writeup on Urban Interactive

With Urban Interactive augmented reality tourism adventures, it’s fun to be a dick. Seriously.

In 2006, entrepreneur Nick Tommarello set out to spice up Boston’s humdrum tourism scene with a series of interactive games that combine The Amazing Race with The Da Vinci Code.

Players, who sign up at the company’s website, sleuth around the city competing with other teams to solve a mystery. My adventure centered around a missing John Singleton Copley painting that led my group on what seemed like an epic journey starting at the Oak Bar in the Fairmont Hotel to the hidden corridors of the Boston Public Library.

Other locales include the North End, Boston Common, and Harvard Square. While some of the required stunts are embarrassing (I had to hop on one leg with my hand over my head in front of a fountain. Don’t ask.), the result skillfully blends mobile technology with challenging puzzles.

In comparison to some of the city’s more banal sightseeing atrocities (ahem, Boston Duck Tours), Tommarello’s vision is a technophile’s wet dream.

Click here for the NFT Radar.

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