Hub targets GLBT tourism with new ad campaign

Here's the latest piece I worked on for EDGE with writer Scott Kearnan:

Earlier this month, the Massachusetts Office of Travel and Tourism unveiled plans to spend $4.6 million on a new advertising campaign. While the ads won’t start airing until April 1, the big news behind them is it’s no April Fool’s Day prank.

For the first time, several of the 90 ads produced will feature same-sex couples in a bid for the hearts, minds and spending cash of GLBT travelers.

Click here for the complete article.