Boston-based Bay Windows is fuming after HX Media's revamped IN Newsweekly--now called the New England Blade--published what they called "the official guide to Boston pride."
It seems that Boston Pride planners didn't give the renegade gay pub the green light to include "official" in their title.
Bay Windows' new editor, Laura Kiritsy, wrote a scathing editorial today slamming the rival paper's move.
"For those of you who care about good business practice and like to support businesses that support the LGBT community, just know that 'official' affiliation with Boston Pride is based on a contractual agreement between the Pride Committee and whoever they’re doing business with, in this case the publishers of Bay Windows, Jeff Coakley and Sue O’Connell," writes Kiritsy.
The editor continues, "Coakley and O’Connell earned 'official' Boston Pride sponsorship status by agreeing to share revenue from advertising sales to the guide with the Committee. And the revenue the committee gets goes to make Boston Pride fun and fabulous for you. Any other guide claiming to be 'official' is basically ripping off the Pride Committee and in effect, ripping you off."
My thoughts? As someone who worked for an alt-weekly that consistently had to compete with the town's Gannett-owned daily, this battle to use "official" is familiar turf for me.
New England Blade could have easily dropped the "official" from their issue title. They knew what they were doing. Once again, the Blade is intentionally trying to ruffle feathers and justifiably deserves the smackdown.
Click here for the lowdown. Also, here's discussion on the issue in the Boston Globe.