Monday, June 16, 2008

Pitch Letter Essentials class this Wednesday

UPDATE: Good news! Mediabistro contacted me today to book an encore "Pitch Letter Essentials" class slotted for October 14, 2008. This will be my third semester as a Mediabistro.com instructor.

For my seminar on Wednesday, June 18, I plan to go into pitch letter strategies for marketing professionals as well as integrating social media to spice up your query.

Meanwhile, click here to sign up for my Pitch Letter Essentials class 7-10 p.m. Wednesday, June 18 at BCA, Calderwood Pavilion, 527 Tremont Street, Boston, MA 02116.

My seminar last October was a huge success. I have a lot more to add this time around--especially material geared toward marketing professionals looking to craft the perfect pitch letter that will generate buzz from editors.

Here's the lowdown:

For a freelance writer, pitches are everything. They're your personal introduction, writing sample, and article outline all in one. They're how you break into a magazine and how you keep the assignments coming in once you do. Write a compelling query and you're on your way to an assignment, or at least an ongoing relationship with the editor; write a lousy one and you'll disappear into the slush pile.

Whether you're pitching a celebrity profile or a travel feature, there are some key techniques and strategies you need to know to come up with a killer query. This seminar will walk you through the most important ones, from researching your target publication to structuring the pitch to selling yourself as the perfect writer for the job.

In this seminar, you will learn:

*How to surprise editors with fresh ideas
*Techniques to come up with salable story ideas
*How to tailor your query letter to the publication you're pitching
*What editors look for in a query and what turns them off
*What makes an effective -- and not-so effective -- query letter
*Online query letters vs. print query
*How to package yourself as the ideal writer for your idea
*How to turn a query into an ongoing editor-writer relationship

Click here to sign up for the class.

2 comments:

Kgogreen said...

Great class! Thanks for being so open with your own experiences and your knowledge. I even started my blog ... finally. It's addicting. Check it out: www.dalywriter.blogspot.com

I'd recommend this class for freelancers who are getting started or who need a refresher. The one thing I was hoping to get from MB, besides knowledge, was networking with other folk. This class offered it in profusion: successful poets, marketers, tech writers, journalists, non-fiction authors and beginners, or some combination of the above. Not to mention the class leader, who promoted networking through MB as a key step in success not only as a freelancer, but as a plain ol' human.Thanks, Sam!

Sam Baltrusis said...

Kate, I am so proud that you started a blog!

I commented on DalyWriter, however, here are my comments for others in the MB class who are getting started.

Hi Kate!

Your blog looks like the beginning of something great to me!

Love the name: DalyWriter. Perfect.

In regards to sandysandy's comments, make sure you don't give any personal info (like address and phone), just your e-mail contact. However, town and age are fine (of course, I've known of folks who knock off a few years just because ;>).

Also, make sure you ping your blog here http://pingomatic.com/.

Keep in touch and send me those Query Letters!

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