UPDATE: Good news! Mediabistro contacted me today to book an encore "Pitch Letter Essentials" class slotted for October 14, 2008. This will be my third semester as a Mediabistro.com instructor.
For my seminar on Wednesday, June 18, I plan to go into pitch letter strategies for marketing professionals as well as integrating social media to spice up your query.
Meanwhile, click here to sign up for my Pitch Letter Essentials class 7-10 p.m. Wednesday, June 18 at BCA, Calderwood Pavilion, 527 Tremont Street, Boston, MA 02116.
My seminar last October was a huge success. I have a lot more to add this time around--especially material geared toward marketing professionals looking to craft the perfect pitch letter that will generate buzz from editors.
Here's the lowdown:
For a freelance writer, pitches are everything. They're your personal introduction, writing sample, and article outline all in one. They're how you break into a magazine and how you keep the assignments coming in once you do. Write a compelling query and you're on your way to an assignment, or at least an ongoing relationship with the editor; write a lousy one and you'll disappear into the slush pile.
Whether you're pitching a celebrity profile or a travel feature, there are some key techniques and strategies you need to know to come up with a killer query. This seminar will walk you through the most important ones, from researching your target publication to structuring the pitch to selling yourself as the perfect writer for the job.
In this seminar, you will learn:
*How to surprise editors with fresh ideas
*Techniques to come up with salable story ideas
*How to tailor your query letter to the publication you're pitching
*What editors look for in a query and what turns them off
*What makes an effective -- and not-so effective -- query letter
*Online query letters vs. print query
*How to package yourself as the ideal writer for your idea
*How to turn a query into an ongoing editor-writer relationship
Click here to sign up for the class.