Sunday, October 12, 2008

Ed Hardy's vintage tattoo wear hits Newbury St.

Vintage tattoo wear on Newbury Street? You bet.

Slotted to open later this year, the chain sells both clothing and accessories inspired by tattoo artist Don Ed Hardy, the grandfather of the modern tattoo. The Newbury Street store will highlight 2,000 sq. ft. of Ed Hardy designs and, based on the "opening soon" sign, will boast a Coney Island-esque rock 'n' roll aesthetic.

Spearheaded by lifestyle designer Christian Audigier, an innovator who first won over celebs with his Von Dutch brand back in 2004, the new Ed Hardy boutique in Boston promises to jolt Newbury Street into submission with its colorful designs and edgy atmospherics.

Oh, and the clothes and sunglasses are killer as well.

Click here for more information.

0 comments: