Disney launches promo site for 'The Surrogates'

Disney's Touchstone Pictures launched a hype-machine site for the futuristic Virtual Self Industries--a made-up company that plays a major role in the made-in-Boston flick "The Surrogates." The sci-fi film, set in the near future where humans interact with one another through surrogate robots, stars Bruce Willis as a cop who tracks down murderers.

At chooseyoursurrogate.com, users get a glimpse of the developmental history of the first robotic surrogates and allow visitors to take a tour of the VSI factory, customize their own surrogate and sign up for product updates giving them the lowdown on new models.

Slotted for release on September 25, "The Surrogates" was filmed in the Seaport District area on Necco Street as well as the Human Scale office located on 179 South Street which was transformed into a futuristic salon called "Artiface" where the futuristic robots lined up for a makeover ... or better yet, a tune up.

Click here for the Virtual Self Industries site. Click here for more info on "The Surrogates."

Photo courtesy Touchstone Pictures