Trailer for Ricky Gervais's 'The Invention of Lying'

With a string of less-than-stellar Boston-crafted flicks hitting the big screen lately like "Bride Wars" and "Ghosts of Girlfriends Past," the trailer for the made-in-Massachusetts film "The Invention of Lying" by "The Office" creator Ricky Gervais looks like it may raise the bar a few notches for locally shot comedic films.

Formerly titled "This Side of Truth,"the shot-in-Lowell comedy starring Tina Fey, Rob Lowe and Jennifer Garner is set in a world where no one has ever lied, until a writer seizes the opportunity for personal gain.

Slotted to hit theaters on Sept. 25, "The Invention of Lying" also had location shoots in Quincy, North Andover and Boston.